10 Things To Keep In Mind While Designing A Website
1. The pleasant outlook of a website is the first important thing to keep in mind. Too much use of pattern or colors can drive the viewers away.
2. DO NOT use unnecessary audio or video. I once opened a site where a woman started speaking something as soon as the site opened. It startled me and I closed it immediately. So don't let that happen. Correct use of flash will make the website attractive but too much of it might distract the visitors from the main goal. We do not want to do that.
3. Don't put a welcome page where you have to click and enter your main page. Wasting time there might drive the visitors away.
4. The website shouldn't take a lot of time to load. Visitors might not have so much of patience and that means they'll leave your site immediately.
5. Unnecessary banners ads or links. Unless you are an advertiser, banner ads or link ads can drive potential customers away. Even if you have to do so use a pop-up to open a certain link, making sure the visitors still have your window open.
6. Avoid using colorful fonts, use of many fonts or use of unreadable fonts. As I said pleasant outlooks keeps the visitors hooked on your site.
7. Keep the color of links constant. The formal color for links is blue, underlined. If the color of the normal text and that of the link is same the visitors wouldn't know the difference.
8. Avoid using lot of graphics or images that are hard to load. Unless you are selling different products, do not use many graphics, images making you page hard to load.
9. Headline plays a significant role in attracting customers. Hence use catchy phrases for the headline, it'll work well.
10. The 10th and the most important is the content. Relevant content is the best way to keep the visitors hooked up and more over buy what you are selling. Correct use of words and sentences not only attracts the prospects but also helps the search engines to crawl it easily. Proper content, with relevant use of keywords is a MUST.
Alka Shakya
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