Are The Colours You Are Using Sending Out The Right Message?

If you were to ask someone what the most important aspects of any website are, the chances are their answers wouldn\'t include the use of colour.

While it isn\'t perhaps at the top of the list, colour can play a more vital role than you might imagine. For example if your website is aimed at men you wouldn\'t choose tones of pink and purple to design your site. This is an obvious point to make but it does illustrate the need to think about what colours you are using and how you are using them.

Some people have experimented with the order buttons they use on their sites, using different colours to see how the number of orders received is affected. Although red is a colour which is often associated with danger, it also makes people stop and pay attention (think of road signs). This is why it can work well when used strategically on websites, so long as it isn\'t overused.

On the other hand blue and green are traditionally calming colours and can subtly make sure that people relax and take longer to explore your site. In this sense how you use colour has a direct relation to how well your website fares. We\'ve all come across those sites which seem to think that the more colour they use - regardless of how much those colours may clash - the more attractive they must look.

In reality of course it\'s usually the opposite. Bright and garish colours can send people away quicker than anything else. Be wary also that using white or coloured text on a black background is harder to read and can put some people off your site altogether.

In the end it\'s always worth showing your site to a selection of people before you go live with it. Constructive feedback at this stage can make all the difference between launching your site successfully or having to go back and make changes.

Pro Wordpress Themes is a collection of high-quality, professional Wordpress themes designed by world-class graphic artists and made available to download free of charge. To download a free Wordpress theme please visit Website Templates.

Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a ...

Are You Scaring Away Web Visitors?
For most small businesses, the goal of having a web site is to attract customers, gather leads, and convert sales. But is tha...

The Art Of Creating Headers For Your Sites
When most people think of the header on their website, they think of their companys name being blown up and posted on the top...

The Secrets of The Shriekers
I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content bu...

5 Minute Primer: How to Pick Font for Your Small Business, and Why You Should Even Care
Ever notice that large, successful companies always uses the same font on everything? How boring! Could it be that theyre la...

Improve Your Staffing Agencies Brand Identity
Lets take a look at what exactly is branding within the medical staffing Industry. Branding is a vital source of establishing...

Transforming A Site From Good To Excellent
One of the challenges of moving a web site up from good to excellent is transforming it from just a bunch of web pages and gr...

Brand Aid: How to Sell Yourself
When David was a small boy his father asked him, What do you want to be when you grow up? David thought about it for a minute...

The Importance of a Web Site
Needless to say, having a web site to promote your business or ideas is imperative nowadays. Nearly all households have acces...

Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many o...

Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of ...

How Easy It Gets Ordering Customized Rubber Bracelets in Bulk Online
Looking for a great fundraiser? Then maybe rubber bracelets are just the thing to promote awareness. Custom-printed rubber br...

How To Prepare Images And Photographs For The Web
The images you choose to use on your site are extremely important as they will say a lot about you as a business. Make sure t...

Promote Brand Loyalty and Attract Housewives With Your Postcards Design
Brainstorming about the right design of your postcard can be hard. Postcards design can be a tough job especially if you cons...

Targeted Design - Were The Industry Is Going Wrong
The importance of the target audience is often under estimated when designing websites. I was having a discussion with a high...

Website Conflict: Design vs. Marketing, Part 1
What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to -...

On Branding
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is re...

Search Engines and Domain Selling: Domains for SEO
Early on, when search-engines were young, your domain name didnt matter much. But today, the algorithms that search engines l...

Defensive Domain Names
You have worked hard on the Internet for a couple of years to develop a website. Your website has become recognized, and it h...

10 Web Site Design And Writing No-No’s
1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.2. Don't use unn...