Branding a New Service in an Existing Small Business; Case Study

If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing customers desire a similar service, which you can offer and make a good profit at well then you might be considered a fool for not offering it right? Assuming of course you have the employees to do it and can manage it without too much additional upfront capital or training costs.

Now then let us consider the similar service businesses of Auto Detailing, Car Washing and Mobile Oil Changes for Corporate clientele at office buildings. You see it is difficult to establish these businesses in the first place and building a solid steady route is not easy either. However, having been in the sector for 27-years and having franchised in 23-states, it can be done. Also getting into the larger companies is not difficult, if you get in first with car wash weekly service and detailing and once they trust you pitch oil changes.

I have always found that works better in fact our oil change business grew out of customer demand for oil changes, hence; Lube on Demand. Did you know there is actually a company named; Lube on Demand. No it is not my company, but the name is brilliant and perfectly well branded you see.

Customers Demand oil changes and lube auto services. I mean you get it right? You understand how all this works, obviously by the name of that company, the owner understands too. Like "Fax on Demand" = Oil and Lube on demand = "Oil on Demand." Consumers demand it and Entrepreneurs produce it.

If the name is set up correctly like this, then it is only a matter of adding; Auto Detailing on Demand, Car Washing on Demand or any thing on demand without diluting the brand. Get it now?

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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