Call The Professionals!
No, we dont mean Bodie and Doyle... now Im showing my age! So youve started your new business and the purse strings are tight (We know, weve been there!) So why should you be paying out good money for a logo that you could do yourself?
Well give you a few things to think about below...
1. Are You Memorable?
The one thing you want when you start any business are clients/customers! You need them to remember your company name and image in a flooded market, so your logo has to be original, memorable and eye catching all at once.
Most companies now have computer software that allows you to create images and text or even use clipart, but using clipart in your logo will limit your appeal, anyone could use the same image in their logo and then your original idea isnt so original.
A designer will look at your company in-depth, finding out about your aims, goals, ideal customers, target market etc. They will also look at how you want to be perceived by your clients, whether its corporate, reliable, sexy etc and create a core brand for you, not just a logo design, but the colours and fonts that you use too.
2. Can You Use It?
There is also the problem that whatever you created your logo in may not be a programme that is design standard, these being Adobe Illustrator, Macromedia Freehand or Corel Draw. Printing firms are very specific about what file formats that they will accept. You might come up with an excellent idea but because of the way its been created you may have to pay to get it re-designed anyway.
3. Time Saving
Graphic Designers are expert at Graphic Design, whereas you are an expert at your business. By using their expertise youll save yourself time and get the job done right first time. They know how to create the right look and feel to attract your target market.
4. Too Close for Comfort?
Are you too close to your business to be objective? You may not be able to see your strengths and weaknesses as clearly as an outsider may. Designers can really see how best to present your business or product, and design your material for maximum effect!
Copyright Rubber Cheese 2005
Kelly Molson & Paul Wright run Rubber Cheese, a Design & Illustration company based in the Hertfordshire countryside.
info@rubbercheese.com
http://www.rubbercheese.com
Tel:01279 434488
To get your free help sheet, Finding the Designer for You, sign up for our monthly newsletter, Cheese Bites - http://www.rubbercheese.com/newsletter.html
Using Web Site As An Effective Marketing Tool
Try making a marketing call, cold calling or through a reference, personally or through other means of communication (e.g., t...
Client and XML Web Services
When client and xml web services communicate with each others, its same like RPC (Remote Procedure Call). When client have to...
Company Web Design - What You Should And Shouldn’t Do To Convert Your Visitors
If you are a new or small business, establishing a company website is a necessary key to increasing your company's overall re...
The High Cost of Using a Cheap Template Website
It may seem like using a template website will save you a lot of money, and it might in the beginning. While its true that th...
India Becoming A Major Economic Power In The Field Of Software Development
India becoming a major economic power in the field of software development is all due to the definite strives taken by the hu...
Building Business - The Old Fashion Way
In todays global economy everyone is searching for a niche to make more money. We have become so specific about how we do bus...
Web Packages
Web Packageswhat are they?Web Packages are a collection of web services grouped together in one price, aimed for individual p...
Nevada Home Mortgage Loans — 3 Ways to Get the Best Rate
While the price of homes varies widely between zip codes in Nevada, the average price of a home in Nevada is $90,000. Average...
Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for youor your product or service. Or your firm. Or your firms message. Theyre getting along just fi...
Exposure: Name Recognition
When you meet someone new, do they remember your name? Do you remember theirs?Sometimes you do, but more often you dont. Bu...
Market Saturation and Brand Building
Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your ...
Nonprofit Branding- Consider a Jingle for Branding Your Nonprofit PR Campaign and PSAs
If you are a nonprofit communicator or public relations representative launch a new branding campaign on a fixed budget, wher...
What You Should Ask a Web Designer Before You Hire Him
Youve thought about it and youre ready to go. Youre ready to give your business an online presence. You want your own website...
Is Your Mindset Holding You Back?
Our last newsletter series discussed how a website can help grow your brand and your business. Were going to shift gears a li...
Forex Day Trading - An Overview
Day trading is defined as the buying and selling of a commodity within one day. The forex market is where people trade forei...
The Importance of Planning Your Retirement , And the Consequences of Not!
Bob is a 65 year old graphic designer that is very financially secure. His colleagues, friends and family define him as a pro...
What Is A Domain Name
Domain name, what the heck? Probably there is millions of people exists out there who doesn't know or indeed have no idea abo...
Web Design Company Success - The 3 Prong Approach to Becoming a High End Web Design Company
Success as a web design company can be achieved by following a simple three-pronged approach. Design websites that are found...
Branding Fiasco — Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent experience and yo...
Picking The Design Company Which Is Right For You
So youve decided to go for ityoure ready to choose a design company to create your logo and other marketing materials. It see...