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	<title>Carolsuh &#187; Corporate Branding</title>
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	<link>http://www.carolsuh.com</link>
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	<pubDate>Sun, 12 Oct 2008 00:50:06 +0000</pubDate>
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			<item>
		<title>Identity - Can It Really Be Packaged?</title>
		<link>http://www.carolsuh.com/identity-can-it-really-be-packaged/</link>
		<comments>http://www.carolsuh.com/identity-can-it-really-be-packaged/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:06:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/identity-can-it-really-be-packaged/</guid>
		<description><![CDATA[Individuality&#8230; uniqueness&#8230; Identification. \&#8221;This above all: to thine own self be true.\&#8221;
What do all of the above have in common? They all translate into the meaning of identity. Without it, we have no representation of our own characteristics or behaviour. Without it we remain nameless. Without it, we are in fact - lost.
In an age [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/identity-can-it-really-be-packaged/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Your Business Bio Length</title>
		<link>http://www.carolsuh.com/your-business-bio-length/</link>
		<comments>http://www.carolsuh.com/your-business-bio-length/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 06:01:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/your-business-bio-length/</guid>
		<description><![CDATA[Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high school commencement address, even though it is the same speaker presenting. But another consideration is how [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/your-business-bio-length/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Power of Image - for Men</title>
		<link>http://www.carolsuh.com/the-power-of-image-for-men/</link>
		<comments>http://www.carolsuh.com/the-power-of-image-for-men/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 16:01:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/the-power-of-image-for-men/</guid>
		<description><![CDATA[The power of image has determined that it takes thirty seconds to form impressions about educational ability, capability, level of sophistication, personality, integrity, social ancestry and sense of humor. Many decisions not to hire or do business with someone are based on your appearance. People who are well dressed and groomed are liked more, demand [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/the-power-of-image-for-men/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Salvadore Dali Knew About Branding</title>
		<link>http://www.carolsuh.com/salvadore-dali-knew-about-branding/</link>
		<comments>http://www.carolsuh.com/salvadore-dali-knew-about-branding/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 11:56:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/salvadore-dali-knew-about-branding/</guid>
		<description><![CDATA[Dal was born in Spain in 1904, and he was always outlandish and controversial.  His name became an icon, and his works are unique and recognizable.  Dalis excellent job of branding himself resulted in his creating a brand like Coca-Cola, perennial brand.  He is one of the only artists who became famous [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/salvadore-dali-knew-about-branding/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Image - Brand Identity Guru</title>
		<link>http://www.carolsuh.com/brand-image-brand-identity-guru/</link>
		<comments>http://www.carolsuh.com/brand-image-brand-identity-guru/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 23:36:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/brand-image-brand-identity-guru/</guid>
		<description><![CDATA[Having a brand image is not a have or have not proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think youre something completely different. Thats when a brand image company [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/brand-image-brand-identity-guru/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branding Guru - Brand Identity Guru</title>
		<link>http://www.carolsuh.com/branding-guru-brand-identity-guru/</link>
		<comments>http://www.carolsuh.com/branding-guru-brand-identity-guru/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 21:26:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/branding-guru-brand-identity-guru/</guid>
		<description><![CDATA[Branding Today
Have you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?
One poor brand experience will not destroy a firm. One poor brand experience per day, however, [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/branding-guru-brand-identity-guru/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Elements of a Professional Business Letterhead</title>
		<link>http://www.carolsuh.com/elements-of-a-professional-business-letterhead/</link>
		<comments>http://www.carolsuh.com/elements-of-a-professional-business-letterhead/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 20:16:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/elements-of-a-professional-business-letterhead/</guid>
		<description><![CDATA[If you are a small business owner and have finally come to the decision that you company needs a letterhead then you are definitely going in the right direction.  However, there are some things to consider before you make your letterhead.  After all first impressions are important and you dont want to send [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/elements-of-a-professional-business-letterhead/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Current Trends in Trade Show Display Structures</title>
		<link>http://www.carolsuh.com/current-trends-in-trade-show-display-structures/</link>
		<comments>http://www.carolsuh.com/current-trends-in-trade-show-display-structures/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 09:01:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/current-trends-in-trade-show-display-structures/</guid>
		<description><![CDATA[Many exhibitors are moving away from the standard 10 pop-up curved wall display in favor of different uses for the pop-up aluminum frame. The pop-up frame, with fabric panels magnetically adhered to the front with the use of folding, metal channels bars has been the convenience standard for over 15 years. Most exhibitors put velcro [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/current-trends-in-trade-show-display-structures/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Aid: How to Sell Yourself</title>
		<link>http://www.carolsuh.com/brand-aid-how-to-sell-yourself/</link>
		<comments>http://www.carolsuh.com/brand-aid-how-to-sell-yourself/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 08:21:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/brand-aid-how-to-sell-yourself/</guid>
		<description><![CDATA[When David was a small boy his father asked him, What do you want to be when you grow up? David thought about it for a minute and answered, I dont know what I want to be, but I know that I DONT want to be a salesman. Thats too bad, his father responded. Because, [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/brand-aid-how-to-sell-yourself/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mobile Marketing:  Why This Method Of Advertising Is Working</title>
		<link>http://www.carolsuh.com/mobile-marketing-why-this-method-of-advertising-is-working/</link>
		<comments>http://www.carolsuh.com/mobile-marketing-why-this-method-of-advertising-is-working/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 00:56:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/mobile-marketing-why-this-method-of-advertising-is-working/</guid>
		<description><![CDATA[In the digital age, companies that want to stay ahead need the tools to do so.  Mobile marketing is one of those tools.  This method of advertising allows businesses to connect to those that they need to, effectively.  It allows the organization to spend messages to mobile phones to promote a product [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/mobile-marketing-why-this-method-of-advertising-is-working/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Business Card CD Duplications</title>
		<link>http://www.carolsuh.com/business-card-cd-duplications/</link>
		<comments>http://www.carolsuh.com/business-card-cd-duplications/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 16:01:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/business-card-cd-duplications/</guid>
		<description><![CDATA[One of the most important principles in business is branding. This is because it plays a big role in creating product awareness and creating more business for companies. Given this, companies make it a point to come up with logos and produce collateral material such as letterheads, envelopes and business cards that project a professional [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/business-card-cd-duplications/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Repeat Until Memorized</title>
		<link>http://www.carolsuh.com/repeat-until-memorized/</link>
		<comments>http://www.carolsuh.com/repeat-until-memorized/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 12:26:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/repeat-until-memorized/</guid>
		<description><![CDATA[I remember, as a child, raptly watching a Saturday morning adventure TV show where the hero was captured by the bad guys who gave him the Ancient Water Torture in order to extract secret information.  Seems our hero was tied down while an endless amount of water was dropped on his forehead, drop by [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/repeat-until-memorized/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Product Positioning for Enterprise Software and Information Technology Companies</title>
		<link>http://www.carolsuh.com/product-positioning-for-enterprise-software-and-information-technology-companies/</link>
		<comments>http://www.carolsuh.com/product-positioning-for-enterprise-software-and-information-technology-companies/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 23:46:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/product-positioning-for-enterprise-software-and-information-technology-companies/</guid>
		<description><![CDATA[Good marketing positioning is like good lying. No, were not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, its remarkable how much the properties of good positioning resemble the properties of a good lie.
Like an effective lie, an effective positioning statement should be:
1. Believable. A lie that [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/product-positioning-for-enterprise-software-and-information-technology-companies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Change Throwaways to Results Generators</title>
		<link>http://www.carolsuh.com/change-throwaways-to-results-generators/</link>
		<comments>http://www.carolsuh.com/change-throwaways-to-results-generators/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 13:21:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/change-throwaways-to-results-generators/</guid>
		<description><![CDATA[Chachkas (sp)FreebiesGiveaways.  Through the years, promotional items have taken on many namesmost not very complimentary. Weve all been on the receiving end of promotional items, and typically our overall impression is synonymous with throw away, little or no value, worthless, not an essential business tool. If youre on the giving end, certainly this is [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/change-throwaways-to-results-generators/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Strong</title>
		<link>http://www.carolsuh.com/brand-strong/</link>
		<comments>http://www.carolsuh.com/brand-strong/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 18:31:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/brand-strong/</guid>
		<description><![CDATA[For years there have been individuals branded as embodiments of The American Dream, and now Lance Armstrong has once again raised the stakes. The Tour de France has always been a monumental sporting event, but even when Greg Lemond was in the yellow jersey we were not as inspired to identify with and stand behind [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/brand-strong/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Creating A Brand Identity With Professional Design</title>
		<link>http://www.carolsuh.com/creating-a-brand-identity-with-professional-design/</link>
		<comments>http://www.carolsuh.com/creating-a-brand-identity-with-professional-design/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 16:56:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/creating-a-brand-identity-with-professional-design/</guid>
		<description><![CDATA[The design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign.
Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/creating-a-brand-identity-with-professional-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>On Branding</title>
		<link>http://www.carolsuh.com/on-branding/</link>
		<comments>http://www.carolsuh.com/on-branding/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 15:16:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/on-branding/</guid>
		<description><![CDATA[Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/on-branding/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Build Brand Identity Through Product Branding</title>
		<link>http://www.carolsuh.com/build-brand-identity-through-product-branding/</link>
		<comments>http://www.carolsuh.com/build-brand-identity-through-product-branding/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 10:21:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/build-brand-identity-through-product-branding/</guid>
		<description><![CDATA[Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion &#038; Consistency as well as the 4Ps of Branding that I have developed, PRODUCT  PLACEMENT  PROMOTION  PEOPLE. These 4 Ps will enable you to [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/build-brand-identity-through-product-branding/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Escape the Normality Trap</title>
		<link>http://www.carolsuh.com/how-to-escape-the-normality-trap/</link>
		<comments>http://www.carolsuh.com/how-to-escape-the-normality-trap/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 04:51:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/how-to-escape-the-normality-trap/</guid>
		<description><![CDATA[Nobody notices normal.
Not anymore, at least.
Fifty years ago?  Maybe.
But this is 2007.  Our culture is crowded.  It is cluttered.  It is LOUD!
Creating products, ideas, philosophies and brands that are normal is like asking customers to find a needle in a stack of needles.
Heres why this is happening:
1. The Time-Choice Paradox.  [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/how-to-escape-the-normality-trap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Promise of Your Brand</title>
		<link>http://www.carolsuh.com/the-promise-of-your-brand/</link>
		<comments>http://www.carolsuh.com/the-promise-of-your-brand/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 05:46:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/the-promise-of-your-brand/</guid>
		<description><![CDATA[Often times, the decision to conduct business rests on how a customer interprets your brand identity and brand promise,&#8211; a simple impression, comment, or action, perceived or real. She determines if your service or product is unique and provides the sought-after value. Without accurate articulation of your brand identity and promise, you may lose the [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/the-promise-of-your-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 Minute Primer: How to Pick Font for Your Small Business, and Why You Should Even Care</title>
		<link>http://www.carolsuh.com/5-minute-primer-how-to-pick-font-for-your-small-business-and-why-you-should-even-care/</link>
		<comments>http://www.carolsuh.com/5-minute-primer-how-to-pick-font-for-your-small-business-and-why-you-should-even-care/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 17:41:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/5-minute-primer-how-to-pick-font-for-your-small-business-and-why-you-should-even-care/</guid>
		<description><![CDATA[Ever notice that large, successful companies always uses the same font  on everything? How boring! Could it be that theyre lazy or is there something  more too it? No, its not laziness, theres something a lot more at work here:  its brand consistency.\r\n  \r\nIn addition to your company logo identity, choosing [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/5-minute-primer-how-to-pick-font-for-your-small-business-and-why-you-should-even-care/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Grand Slam for Milk?</title>
		<link>http://www.carolsuh.com/a-grand-slam-for-milk/</link>
		<comments>http://www.carolsuh.com/a-grand-slam-for-milk/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 07:36:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/a-grand-slam-for-milk/</guid>
		<description><![CDATA[The recent Got Milk? TV spot produced by Goodby, Silverstein &#038; Partners has been \r under fire by Major League Baseball for making light of the steroid conflict within \r the league. The scene opens upon a player who was pulled from the game for \r testing positive for a performance-enhancing substance. The substance turns [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/a-grand-slam-for-milk/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Olds Resurrection?</title>
		<link>http://www.carolsuh.com/olds-resurrection/</link>
		<comments>http://www.carolsuh.com/olds-resurrection/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 00:56:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/olds-resurrection/</guid>
		<description><![CDATA[Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmobile. Gathered together in a separate room, the eight men and one woman were tasked with [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/olds-resurrection/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branding Mistakes - Brand Identity Guru</title>
		<link>http://www.carolsuh.com/branding-mistakes-brand-identity-guru/</link>
		<comments>http://www.carolsuh.com/branding-mistakes-brand-identity-guru/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 18:26:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/branding-mistakes-brand-identity-guru/</guid>
		<description><![CDATA[1. It sells itself. I dont need to market.
Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learned to speak). Thats [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/branding-mistakes-brand-identity-guru/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Corporate Logos</title>
		<link>http://www.carolsuh.com/corporate-logos/</link>
		<comments>http://www.carolsuh.com/corporate-logos/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 17:36:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/corporate-logos/</guid>
		<description><![CDATA[Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.
Corporate logos are those that are used by companies and corporations. Corporate logos should ideally represent what the [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/corporate-logos/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branding with Promotional Products</title>
		<link>http://www.carolsuh.com/branding-with-promotional-products/</link>
		<comments>http://www.carolsuh.com/branding-with-promotional-products/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 21:16:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/branding-with-promotional-products/</guid>
		<description><![CDATA[Branding is the rather subtle art of getting your business name out in front of the buying public. Branding with promotional products is an excellent way to achieve this goal.
Promotional products are great marketing tools for nearly every business. The idea is to provide the buying public with something in addition to whatever it is [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/branding-with-promotional-products/feed/</wfw:commentRss>
		</item>
		<item>
		<title>7 Branding Secrets: Ready or Not?</title>
		<link>http://www.carolsuh.com/7-branding-secrets-ready-or-not/</link>
		<comments>http://www.carolsuh.com/7-branding-secrets-ready-or-not/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 16:46:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/7-branding-secrets-ready-or-not/</guid>
		<description><![CDATA[Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/7-branding-secrets-ready-or-not/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Franchise Expansion Thru Regional Team Manager Agreements</title>
		<link>http://www.carolsuh.com/franchise-expansion-thru-regional-team-manager-agreements/</link>
		<comments>http://www.carolsuh.com/franchise-expansion-thru-regional-team-manager-agreements/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 22:25:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/franchise-expansion-thru-regional-team-manager-agreements/</guid>
		<description><![CDATA[One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises. In doing so the franchisor can have more control over the marketing of new franchises and say over which territories and agreements will be entered [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/franchise-expansion-thru-regional-team-manager-agreements/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Creating a Powerful Brand Name</title>
		<link>http://www.carolsuh.com/creating-a-powerful-brand-name/</link>
		<comments>http://www.carolsuh.com/creating-a-powerful-brand-name/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 13:01:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/creating-a-powerful-brand-name/</guid>
		<description><![CDATA[Pull the string, and it will follow wherever you wish.\r Push it, and it will go nowhere at all.
&#8211; Dwight D Eisenhower
From top business executives, to people striving everyday in their communities. From traditional corporations, to the internet, branding has become one of the most significant marketing practices to date. We have all become accustomed [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/creating-a-powerful-brand-name/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?</title>
		<link>http://www.carolsuh.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting/</link>
		<comments>http://www.carolsuh.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 06:50:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting/</guid>
		<description><![CDATA[At the end of a meal, I received a fortune cookie with a message that read If the cake is bad, what good is the frosting? After reading this fortune, I realized that I had discovered a phrase that summed up my entire brand development philosophy.
All too often, companies approach brand development by just worrying [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Branding?</title>
		<link>http://www.carolsuh.com/why-branding/</link>
		<comments>http://www.carolsuh.com/why-branding/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 13:46:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/why-branding/</guid>
		<description><![CDATA[Having a concise, clear image that you project to your clients \r and customers is important in todays market.  More and more \r people are leaving the job market and creating their own \r business, whether by choice or necessity, so the competition \r continues to expand.  Therefore it is increasingly important to [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/why-branding/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Reinventing Velcro: The Importance of Brand Simplicity</title>
		<link>http://www.carolsuh.com/reinventing-velcro-the-importance-of-brand-simplicity/</link>
		<comments>http://www.carolsuh.com/reinventing-velcro-the-importance-of-brand-simplicity/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 12:46:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/reinventing-velcro-the-importance-of-brand-simplicity/</guid>
		<description><![CDATA[Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase your market share. Simple is better. Your company knows it, your brand should show it, and your customer is desperate for anything that makes his life easier.
Ironically, there are several [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/reinventing-velcro-the-importance-of-brand-simplicity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand: Unleash The Power within</title>
		<link>http://www.carolsuh.com/brand-unleash-the-power-within/</link>
		<comments>http://www.carolsuh.com/brand-unleash-the-power-within/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 16:50:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/brand-unleash-the-power-within/</guid>
		<description><![CDATA[What is a Brand?
Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.
Creation of brand is not just creating a logo or byline statement or a symbol. It is the creation of experience, [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/brand-unleash-the-power-within/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Graphic Design Help: Will A Freelancer Be Enough Or Do You Need A Large Design Firm?</title>
		<link>http://www.carolsuh.com/graphic-design-help-will-a-freelancer-be-enough-or-do-you-need-a-large-design-firm/</link>
		<comments>http://www.carolsuh.com/graphic-design-help-will-a-freelancer-be-enough-or-do-you-need-a-large-design-firm/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 05:16:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/graphic-design-help-will-a-freelancer-be-enough-or-do-you-need-a-large-design-firm/</guid>
		<description><![CDATA[There is a little greasy spoon in my neighborhood that always has a line out the door on weekends. The fried eggs are so greasy they could stop your heart, there isnt a single homemade pastry or muffin in the joint, and the 99-cent cup of coffee tastes like coffee tasted before the American cuppa [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/graphic-design-help-will-a-freelancer-be-enough-or-do-you-need-a-large-design-firm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Corporate Identity - A Rough Guide</title>
		<link>http://www.carolsuh.com/corporate-identity-a-rough-guide/</link>
		<comments>http://www.carolsuh.com/corporate-identity-a-rough-guide/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 22:41:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/corporate-identity-a-rough-guide/</guid>
		<description><![CDATA[A rough guide to corporate identity
The tabloids report the millions spent by large corporate companies on their logos as a scandal&#8230; Those small swathes of colour adorning British Airways tail fin, ICIs letterhead or Sainsburys checkout seem to come at a huge price.
So do these companies have too much money and not enough common sense? [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/corporate-identity-a-rough-guide/feed/</wfw:commentRss>
		</item>
		<item>
		<title>No Logo?  Launching A Business Without a Logo Can Sabotage You</title>
		<link>http://www.carolsuh.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you/</link>
		<comments>http://www.carolsuh.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 10:06:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you/</guid>
		<description><![CDATA[Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally until [they] got a few clients or until [they] get started. Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Getting Started in the Mail Order Business.  How Much Does It Cost?</title>
		<link>http://www.carolsuh.com/getting-started-in-the-mail-order-business-how-much-does-it-cost/</link>
		<comments>http://www.carolsuh.com/getting-started-in-the-mail-order-business-how-much-does-it-cost/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 02:41:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/getting-started-in-the-mail-order-business-how-much-does-it-cost/</guid>
		<description><![CDATA[INTRODUCTION
\r\n
To get any business started successfully takes many ingredients.    All requirements fall into one of the following four   key categories: 1. Desire, 2. Knowledge, 3. Time, and 4.   Available funds.  This report deals only with the financial requirements of   starting a mail order business. Hopefully [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/getting-started-in-the-mail-order-business-how-much-does-it-cost/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branding Speech; It Started With Cattle</title>
		<link>http://www.carolsuh.com/branding-speech-it-started-with-cattle/</link>
		<comments>http://www.carolsuh.com/branding-speech-it-started-with-cattle/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 02:06:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/branding-speech-it-started-with-cattle/</guid>
		<description><![CDATA[The other day I was giving a speech to a group of Business Students at a local High School, it seems that the local Future Business Leaders of America has heard I was in town giving a speech to a nearby college. Sure enough it is a somewhat small town and the asked if I [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/branding-speech-it-started-with-cattle/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Trust Issue In Marketing</title>
		<link>http://www.carolsuh.com/the-trust-issue-in-marketing/</link>
		<comments>http://www.carolsuh.com/the-trust-issue-in-marketing/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 00:11:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/the-trust-issue-in-marketing/</guid>
		<description><![CDATA[One of the prime motivating factors in the purchase decision making process is trust.  A consumer will at some point for however long or short of a time, ask the question, Can I trust this company/person/product?
In todays ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/the-trust-issue-in-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Logo Design and Branding - Points to Remember</title>
		<link>http://www.carolsuh.com/logo-design-and-branding-points-to-remember/</link>
		<comments>http://www.carolsuh.com/logo-design-and-branding-points-to-remember/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 10:06:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/logo-design-and-branding-points-to-remember/</guid>
		<description><![CDATA[A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/logo-design-and-branding-points-to-remember/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?</title>
		<link>http://www.carolsuh.com/could-ray-kroc-have-founded-mcdonalds-in-the-era-of-sarbaines-oxley/</link>
		<comments>http://www.carolsuh.com/could-ray-kroc-have-founded-mcdonalds-in-the-era-of-sarbaines-oxley/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 22:21:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/could-ray-kroc-have-founded-mcdonalds-in-the-era-of-sarbaines-oxley/</guid>
		<description><![CDATA[Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Lets discuss just how bad it really is. Lets us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we?  If [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/could-ray-kroc-have-founded-mcdonalds-in-the-era-of-sarbaines-oxley/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Management Hassles Relieved by Online Storage</title>
		<link>http://www.carolsuh.com/brand-management-hassles-relieved-by-online-storage/</link>
		<comments>http://www.carolsuh.com/brand-management-hassles-relieved-by-online-storage/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 11:26:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/brand-management-hassles-relieved-by-online-storage/</guid>
		<description><![CDATA[According to branding guru, Jerry Robinson, creativity, profitability and morale all rise when the large file in branding projects are available to everyone involved.
Robinson has been a creative director for 20 years and has managed countless projects for countless companies (Revlon, Marriot, and Citicorp Global Payment Products, to name just a few). Operationally, one thing [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/brand-management-hassles-relieved-by-online-storage/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Identity and the CEO</title>
		<link>http://www.carolsuh.com/brand-identity-and-the-ceo/</link>
		<comments>http://www.carolsuh.com/brand-identity-and-the-ceo/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 23:26:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/brand-identity-and-the-ceo/</guid>
		<description><![CDATA[This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. What do the most successful brand initiatives have in common? he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful (and not so successful) branding [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/brand-identity-and-the-ceo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The World and Work of Logo Designers</title>
		<link>http://www.carolsuh.com/the-world-and-work-of-logo-designers/</link>
		<comments>http://www.carolsuh.com/the-world-and-work-of-logo-designers/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 12:51:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/the-world-and-work-of-logo-designers/</guid>
		<description><![CDATA[Creating a logo is always a procedure; though different designers have their own methods. Many designers will begin by sketching thumbnails or playing with shapes on the computer screen, until something good comes up. One way to begin is to select a shape which represents the concept of the company, and begin playing with it. [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/the-world-and-work-of-logo-designers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mascots - The Killer Promotional Concept</title>
		<link>http://www.carolsuh.com/mascots-the-killer-promotional-concept/</link>
		<comments>http://www.carolsuh.com/mascots-the-killer-promotional-concept/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 02:01:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/mascots-the-killer-promotional-concept/</guid>
		<description><![CDATA[Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of Stickiness. Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next business transaction. The cheapest [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/mascots-the-killer-promotional-concept/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Can A Website Help Grow Your Brand? - Part 2</title>
		<link>http://www.carolsuh.com/can-a-website-help-grow-your-brand-part-2/</link>
		<comments>http://www.carolsuh.com/can-a-website-help-grow-your-brand-part-2/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 14:36:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/can-a-website-help-grow-your-brand-part-2/</guid>
		<description><![CDATA[In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today well share some key things to consider before designing a site.
The very first step in creating a website is to identify the overall purpose of the site. This is important because it will impact the [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/can-a-website-help-grow-your-brand-part-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker</title>
		<link>http://www.carolsuh.com/would-you-like-fries-with-that-is-your-graphic-designer-just-an-order-taker/</link>
		<comments>http://www.carolsuh.com/would-you-like-fries-with-that-is-your-graphic-designer-just-an-order-taker/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 11:41:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/would-you-like-fries-with-that-is-your-graphic-designer-just-an-order-taker/</guid>
		<description><![CDATA[Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that dont work. Sadly, these are often projects that shouldnt have been started in the first place, but no one on their team (or their outsourced graphic designer) advised them it was a bad move. As a result, business owners [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/would-you-like-fries-with-that-is-your-graphic-designer-just-an-order-taker/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Effective Professional Branding  The Transition From What You Know to Who You Are</title>
		<link>http://www.carolsuh.com/effective-professional-branding-the-transition-from-what-you-know-to-who-you-are/</link>
		<comments>http://www.carolsuh.com/effective-professional-branding-the-transition-from-what-you-know-to-who-you-are/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 12:26:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/effective-professional-branding-the-transition-from-what-you-know-to-who-you-are/</guid>
		<description><![CDATA[\&#8221;Building professional branding which communicates  that you are x with y years of experience in industry Z  and that you know to do  A,B,C.D  and have knowledge in E ,F , G is boring and wont bring you career and business success\&#8221;.
Building professional branding is essential for ones career and business [...]]]></description>
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		</item>
		<item>
		<title>Attract More Clients With A Brand Identity</title>
		<link>http://www.carolsuh.com/attract-more-clients-with-a-brand-identity/</link>
		<comments>http://www.carolsuh.com/attract-more-clients-with-a-brand-identity/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 04:46:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/attract-more-clients-with-a-brand-identity/</guid>
		<description><![CDATA[Youve probably heard that people buy products and services from people they know, like and trust. And, as I have done, youve probably wondered how you can foster more of this Know-Like-Trust factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/attract-more-clients-with-a-brand-identity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branding</title>
		<link>http://www.carolsuh.com/branding/</link>
		<comments>http://www.carolsuh.com/branding/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 03:06:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Corporate Branding]]></category>

		<guid isPermaLink="false">http://www.carolsuh.com/branding/</guid>
		<description><![CDATA[Product identification is the process of branding products. The branding is an important aspect of product planning. It involves the assignment of a brand name to the product being offered to the customers. The word brand is a comprehensive term. According to the American Marketing Association, a brand is a name, term, symbol or design [...]]]></description>
		<wfw:commentRss>http://www.carolsuh.com/branding/feed/</wfw:commentRss>
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